
Not Just Anti-aging! Matcha brings out the true power of the skin
The beauty power of matcha: what busy career women should know
For today's career women, beauty and health are important pillars that support their work performance.
In particular, beautiful skin has a significant impact on first impressions and your self-confidence.
For those who are searching for an efficient way to care for their skin amidst their busy daily lives, we recommend matcha, a superfood that Japan is proud of.
Matcha is famous for its anti-aging (antioxidant) properties, but that's not all. It's packed with a variety of benefits that bring out the power of your skin.
What are the beauty ingredients contained in matcha?
Matcha contains many ingredients that support beautiful skin. The following three are the most prominent ones.
- Catechin
- Catechin, a major component of matcha, is a type of polyphenol with strong antioxidant properties. This reduces skin damage caused by ultraviolet rays and stress, and removes active oxygen that causes blemishes and dullness.
- L-Theanine
- L-theanine is an amino acid unique to green tea that is known to have a relaxing effect. Stress is the enemy of skin troubles, but L-theanine can calm the mind and prevent skin problems caused by stress.
- Vitamin C
- Matcha also contains Vitamin C, which helps stimulate collagen production in the skin, helping to keep skin elastic and firmer, giving it a youthful look.
New possibilities for matcha: Strengthening skin barrier function
Aside from its antioxidant properties, matcha also strengthens the skin's barrier function.
The skin barrier protects the skin from external stimuli and dryness, and if this function weakens, it can cause rough skin and sensitive skin.
Recent studies have shown that compounds in matcha may support skin cell regeneration and strengthen the skin's barrier function.
Additionally, consuming matcha on a daily basis can help reduce inflammation in the body, fundamentally improving the health of your skin.
Easy ways to incorporate it into your daily routine
To get the most out of matcha's beauty benefits, it's important to incorporate it into your daily routine. Below are some easy ways to incorporate it into your busy schedule.
- Add a matcha latte to your morning routine
By simply replacing your morning cup of matcha with a matcha latte, you can efficiently consume beauty ingredients. If you use almond milk or oat milk, the beauty effects will be even greater.
- Enjoying matcha drinks at the office
We also recommend incorporating instant matcha powder into your drinks during short breaks at work, for a quick and healthy way to refresh yourself. - Incorporating Matcha into Your Skin Care Products
Recently, skin care products using matcha have also been released. By combining external and internal care, more effective skin care can be achieved.
Example: Differences between matcha grown at the foot of Mt. Fuji
Although it is generally called matcha, there are big differences in quality. Matcha grown in the foothills of Mt. Fuji has a particularly deep flavor due to its unique soil and climate conditions. This matcha is rich in minerals, and is said to have the power to moisturize the skin and support cell turnover.
The matcha provided by EN. Co., Ltd. also makes use of the bounty of the foothills of Mt. Fuji. Choosing high-quality matcha is the first step to achieving beautiful skin.
The power of matcha: A friend to busy women
For career women who are so busy with their daily work that they tend to put off taking care of themselves, matcha is a true ally. It is easy to incorporate into your daily routine and has the effect of healing both the mind and body, making it the perfect partner for surviving a stressful society.
Why not try incorporating matcha into your daily routine today to bring out the best in your skin and achieve inner radiance? Matcha will surely be a powerful new habit to support your beauty.
Introducing EmiNence's Mt. Fuji Matcha
We recommend " Tsuyuhikari " to those reading this article .
Tsuyuhikari is a variety of matcha developed to boost the tea industry in Shizuoka Prefecture, and is characterized by its refreshing aroma and clean taste. Along with its green aroma, it has an exquisite balance of subtle astringency and umami, and when you drink it, it spreads a pleasant, refreshing feeling.
This versatile variety is perfect for incorporating matcha into your morning routine as a habit for beauty and health, or for tea time when you want to relax or enjoy with a meal.
Introduction of the operating company, EN. Co., Ltd. ( HP )
"I want to build a culture that properly recognizes the efforts and passion of producers and celebrates them like artists."
With the above as our mission, we aim to spread the efforts and passion of producers to the world, and create a world where producers who have not been in the spotlight until now can take the lead.
Primary industries are the pillars that support people's lives.
The valuable products that producers pour their passion into providing to the world are being sold at prices much lower than they could have ever imagined, and many producers are worried about continuing their business.
By shining the spotlight on producers, we hope to create a culture of mutual respect between producers and consumers.